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Many commercial cleaning products, even some that are marketed as “natural,” can be extremely toxic, and even deadly to pets. Cats are especially susceptible since they ingest anything that comes in contact with their fur when they’re grooming themselves .

Dangers lurking in household cleaners

Many household cleaners contain toxic ingredients such as organic solvents and petroleum-based chemicals which can release volatile organic compounds (VOC’s) into your indoor air. Some of these ingredients are known or suspected carcinogens in animals and humans.

Beware of Lysol, Pine-sol and other products containing phenols. These substances can cause life-threatening liver damage in cats. Clorox bleach, a common cleaner in many households, can cause chemical burns, especially when used in high concentrations, when it comes in contact with sensitive paws.

Toss the toxins

I’ve been on a journey for the last two decades to find cleaning products that are non-toxic and safe to use around cats – and that work as well as the toxic chemical-laden products. Since I’m extremely sensitive to anything scented (maybe I was a cat in a former life?), I also want my cleaning products to be fragrance free. A cat’s sense of smell is 14 times better than that of humans, as cats have 45 to 200 million odor-sensitive cells in their noses compared to only five million in humans.


About Branch Basics

I was so happy when I discovered Branch Basics. I started using their products about a year ago, after years of trying other non-toxic products that didn’t always get the job done. I won’t ever go back to anything else.

The concept is simple: One concentrate that does it all replaces dozens of toxic cleaners. You simply use different concentrations for different tasks: glass cleaner, all purpose cleaner, bathroom cleaner, laundry detergent, even foaming hand soap.

Why I love Branch Basics

These products work better than anything else I’ve ever used. The all purpose cleaner works great for a whole variety of different cleaning needs. It even makes a fantastic spot cleaner for my white carpet for the rare times when Allegra urps something up. The glass cleaner leaves mirrors and windows shining with no streaks. The bathroom cleaner leaves my sink, tub, shower and toilet sparkling clean. The laundry detergent is effective at getting stains out and leaves all my laundry nice and fresh without any artificial scents.

There’s a wealth of information on the Branch Basics website about the benefits of removing toxins from all aspects of your life, not just with cleaning. They are serious about their motto “toss the toxins.” I encourage you to read the story of how the company came to be. It’s fascinating and thought-provoking.

I encourage you to try Branch Basics for yourself. Your cats, and the humans in your home, will thank you.


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*FTC Disclosure: Purrs of Wisdom is an affiliate partner of Branch Basics. This means that if you decide to purchase through any of our links, we get a small commission. We only spread the word about products and services we’ve either used or would use ourselves.

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